The cause of such increase is that the users tend to purchase more functional gadgets, which naturally are more expensive. The average price for a handset rose $9 as compared to 2007. The average price rose from $92 to $101 during the last six months. The level of demand for simple phones is rather high on developing markets.

In the last half a year the percentage of end users purchasing contract devices also lowered from 36% to 33%.