According to the GSM Association, there are about 112 million 3G users in Europe at present, which makes about 22.5% of the whole number of mobile end-users. For reference, the share of 3G users in the USA and Canada is 18.4%. 

    The data got from the 38 European carriers show the average price for a megabyte in the EU to be €5.06 in late March 2008. At the turn of 2007 one megabyte cost €5.62.

    "We expect prices to continue to fall as operators further innovate around tariffs and more and more Europeans use these services as a part of their everyday lives," stated the chief government and regulatory affairs officer at the GSMA, Tom Phillips.