296.6 million devices were shipped in the second quarter 2008. Thus, the total growth rate equals 14.5% compared to the same period 2007. As it was forecasted, mobile sales remain quite low in developed countries and the global market growth is driven by increasing demand in emerging markets.

 

million copies	Q2 2008	Q2 2007	Δ, %	Q2 2008	Δ, %
Nokia	122,0	100,8	21%	115,5	5,6%
Samsung	45,7	37,4	22,2%	46,3	-1,3%
Motorola	28,1	35,5	-20,8%	27,4	2,6%
LG	27,7	19,1	45%	24,4	13,5%
Sony Ericsson	24,4	24,9	-2%	22,3	9,4%
Others	48,7	41,3	17,9%	46,5	4,7%
Total	296,6	259,0	14,5%	282,4	5%

The experts also draw our attention to the decrease in Motorola’s shipments of almost 21 percent during the year, but believe the company to extend their share by 2009 provided their portfolio will be refreshed and costs cut down.

Besides the Great Five, the Strategy Analytics team focused their attention on the Apple Corporation that suffered a 60 percent drop in sales compared to the first quarter 2008. The handset deliveries dropped from 1.7 million units in the first quarter to 0.7 million in the second quarter and the share of Apple made up only 0.2%. Such situation is first of all caused by the anticipation of iPhone 3G. After its launch the experts forecast the expansion of Apple’s market share up to 1.1%.