The ROKR EM25 comes in the slider form factor.

Specifications:

•     Networks: GSM 850/1900 & 900/1800, GPRS Class 10
•     Screen: TFT 1.8”, resolution – 128x160, 65K colors
•     Storage: up to 2GB microSD memory extension cards are supported
•     Camera: 1.3Mp, 4x digital zoom
•     Audio: audioplayer supporting AAC, AMR NB, MIDI, MP3, WAV; FM radio with RDS, standard 3.5mm jack
•     Connectivity: Bluetooth 2.0 with A2DP
•     Battery life: about 8 hours of talktime, almost 2 weeks of standby
•     Battery: 780 mAh
•     Dimensions: 101x46x13.9 mm
•     Weight: 90 g

  ROKR EM28 is a clamshell.

 Specifications:

• Networks: GSM 850/1800/1900 900/1800/1900, GPRS Class 10, EDGE Class 10
• Screen: internal: TFT 1.8”, resolution – 128x160, 65K colors; external: 1.2”, resolution – 96x80, monochrome CLI
• Storage: up to 2GB microSD memory extension cards are supported
• Camera: 1.3Mp, 4x digital zoom, video shooting
• Audio: audioplayer supporting AAC, AAC+, eAAC+, AMR NB, MP3, WAV, RA6; FM radio with RDS, standard 3.5mm jack
• Connectivity: Bluetooth 2.0 with A2DP
• Battery life: about 7.5 hours of talktime, about 10 days of standby, about 11 hours of listening to the music
• Battery: 940 mAh
• Dimensions: 94.35x49.5x17.38 mm
• Weight: 90 g

The ROKR EM30 candy bar changes key assignments and backlight according to the operating mode.

Specifications:

• Networks: GSM 850/900/1800/1900, GPRS/EDGE Class 10
• Storage: up to 2GB microSD memory extension cards are supported
• Camera: 2Mp, 8x digital zoom, video shooting, compatible with Windows Media Player 11
• Audio: audioplayer supporting MIDI, MP3, AAC, AAC+, Enhanced AAC+, WMA, WAV, AMR-NB, Real Audio (RA) v10; FM radio with RDS, standard 3.5mm jack
• Connectivity: Bluetooth 2.0 with A2DP
• Battery life: about 6 hours of talktime, almost 12 days of standby
• Battery: 970 mAh
• Dimensions: 115x53x10.6 mm
• Weight: 100 g

The EM25, EM28 and EM30 models expand the ROKR line, being affordable offers with a universal 3.5 mm audio output on the casing. Such handsets are few in the market, which is to Motorola’s advantage. The company is gradually growing noticeable from the outsider of the music segment. The said Sony Ericsson, for example, don’t utilize an integrated 3.5mm output. Nokia and Samsung almost don’t offer analogues in this class. As a result the ROKR automatically becomes a mass line even against the background of more widespread Walkman and XpressMusic.

The products’ success will be determined by their promotion, in particular by their timely release to the market. It’s the third quarter for the world market now, which is quite ambitious. Let’s keep in mind the delay of E8 and hope that Motorola drew a correct conclusion. Together with other gadgets, such successful and potentially mass-oriented products are quite able to help the manufacturer gain a tight grip of the third place of world sales and make a solid break from LG and Sony Ericsson.